On Monday April 16, The Coca-Cola Company will announce its official entrance into Second Life.

Virtual Coke cans have been seen inside Second Life, leading some residents to believe that the beverage giant had already moved in.

One of SL's largest virtual content developers, California-based Millions of Us, partnered with Connecticut-based marketer Crayon to bring Coca-Cola into SL. Details were not available, as Coca-Cola executives plan to divulge their SL strategy at a press conference on Monday at 8 a.m. SL time.

"Crayon is very excited about this," Cleon Goff, Crayon's vice president of new marketing told SLNN. "[It's] our first big project in Second Life and with a client that has been with us since our beginnings which has me excited as the project lead on it."

One SL avatar, 26-year-old Mikayla Ares, formed a group of Coca Cola drinkers, which has 54 members. When she heard the news that Coca-Cola would officially arrive in Second life Monday, she replied, "Well I think it is wonderful as I am an avid Coke drinker, and after seeing the cool things that can be done in here and the kind of promotion RL companies can do, I think it's just great and more companies should let their products be in known in SL as it is a good way to equate real life sales."

Coca-Cola is savvy to the benefits of user interaction with the brand. On the company's Web site, visitors can create their own electronic greeting cards, or participate in a challenge such as creating new characters for Coca-Cola commercials, or a new Coca-Cola theme song for the Coke video game commercial. Previous challenges included creating a short film with special effects or a film that explores how objects move in poetic ways.