“The custom viewer is an important part of our cross-platform initiative around CSI: New York,” Zuiker said. “We wanted to make the transition between the show, the Web and Second Life as seamless as possible. The new viewer makes navigating the virtual world more intuitive and accessible to all of the show’s fans.” The most superficial Second Lifer experience will have avatars wander the set shown in the episode. Braver souls will be able to solve a special murder mystery written by Zuiker and set in-world. In this scenario, there will be clues around the murder scene and Zuiker will post and rank the 100 people who come closest to his explanation of the murder, and, he said, the winner will “get a virtual gift for his or her avatar.” Finally, fans of the show and of Second Life can blend their passions by getting their own SL CSI kit and to try to solve the murder in the October 24th episode, which will be a cliffhanger not revealed on television until February. Zuiker is clear that he's not favoring the virtual world participants; they will receive no extra clues as to how the story unfolds. "What I want to do is keep the spirit of the brand and the story line alive in Second Life,” he said. Hoodoo said that he and the rest of the Electric Sheep are excited about the project and see it as another step forward for the ESC. He also said that the ESC will continue to develop and support the viewer after the CSI project ends. Sibley Verbeck, CEO of the Electric Sheep Company sees this as a way they can maximize virtual world initiatives.
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