Welcome to the future: Estonia opens a virtual embassy
by Harper Beresford
December 04, 2007
The Estonian Embassy, designed by Scope Cleaver, as seen at midnight.

VIRTUAL ESTONIA - More cosmopolitan and technologically advanced than many Westerners realize, Estonia wants Second Life residents and would-be residents to know that she has arrived with the opening of its virtual embassy.

The government decided to establish a presence in Second Life, believing this world is as progressive as its own. Distant Signals, the Estonia’s liaison and SL Embassador was asked by Martin Kokk, the Estonian Vice Chancellor of the Ministry, to find a way to promote Estonia in the virtual world. Distant, who is in real life the head of the Hill & Knowlton consultancy in Estonia, determined that a virtual embassy would be a perfect choice.

“I guess the foreign ministry has no problem experimenting and setting up projects like this,” Signals explained. They decided to employ Scope Cleaver, SL architect, to do the build.

The Estonian government had specific goals. The main purposes of the Embassy are as follows: “… to learn to operate in virtual worlds, to understand them, gain experience; to promote Estonia among small groups of professional individuals..." For example to host discussions and lectures with people who not be able to travel to Estonia and to promote Estonia in general.

The build tells the tale: inside are photos of the country and its people.

“The pictures are from a brochure ‘All things Estonian,’” Signals said. “[T]hese pictures indicate different aspects of being Estonian; the brochure will also be available as a free book here.”

An exhibit of art work done by Estonians is also on display. The exhibit, which is travelling to real Estonian embassies, is currently in Sweden. The building also hosts a small conference area with table and chairs specially designed by Cleaver using a motif he saw on many pieces of Estonian textiles that he viewed. This theme is echoed in the pattern on the rug on the first floor.

The top floor houses a technology theme. A sculpture by Seifert Surface issues objects and notecards with stories about technology written by Estonian volunteers. One of the most important objects in the build—a voting box—is also here. Made by Cleaver and employing the decorative motif he chose, it represents the e-voting that the country has embraced.


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