Framing Fashion
by Rosie Shark
May 02, 2008


MHA COMMERCIAL CITY - Tuesday, InStyle Fashion Agency debuted their creative approach to more conventional fashion shows – Fashion Frames. The show, featuring the designs and creations of Alexandar Vargas, Calico Ingmann, Digit Darkes, Kuranosuke Kamachi, Megg Demina and Minnu Palen was well-received by an enthusiastic crowd.

Like most fashion shows, Fashion Frames consists of quality designer content showcased by beautiful models displayed against a complimentary backdrop. Unlike most fashion shows, Fashion Frames utilizes different sets and storytelling to set the tone for the style and fashion of the modern woman in all her complexities.


The square room, lined on all four sides by stages, centered around all-sided seating in the middle of the room. Choosing my seat, I had to worry that I might miss something by picking the wrong side. But not to fear! The careful team behind InStyle had thought to include tips and suggestions in order to view the show more easily… such as suggested sun settings and where to direct your camera.

Raising the curtain on Stage 1, the audience was treated to the detailed setting of businesswomen waiting at the bus stop in a bustling commercial environment. Narrated by Kylie Gears – CEO of InStyle, the story here focused on hard-working women and their thoughts and concerns about public transportation, environmental concerns and life in general.

Given a glimpse inside the conversations of these women, you can’t help but admire their intelligence and quick wit, all expressed while being dressed and styled –fabulously of course- for the part.


Following the narration of each setting displayed, the models in the scene would come to center stage to pose, one at a time, in order to properly spotlight the creations they so expertly displayed. Looks were put together, complimenting the designs expertly, by blogger, InSyle Fashion Agency Top Model, and stylist Scarlett Niven.


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