Lionskins - Lion Jonesfor, creator of Lion Skins, and Olyvia Zenovka, store manager, have set in motion a new contest called "Lion Skins Personality Contest" that promises to be very different from other contests in Second Life, celebrating pixel beauty both inside and out.

To enter the contest, participants must purchase a skin from Lion Skins, take a snapshot or have a professional photo done and submit it with a notecard explaining what skin they chose and why it expresses their personality the best.

The prize is a whole line of skin from Lion Skins, worth over $L70,000 in and ends September 6.

"At LionSkins we pride ourselves on challenging the traditional definition of beauty. It's impossible to know what everyone thinks is 'gorgeous' without knowing a little bit about the people who are purchasing our skins," said Zenovka.

"Because of that, we wanted to know a little bit more about everyone. So, Lion and I sat down and began deciding how we could promote people to show their personality and show how traditional lines of beauty should be smashed so we could find the beauty in us all."

"Our goal at LionSkins is to allow every woman to shine. To show the "evoluskin" of beauty," she continued. "This is our first contest at LionSkins. We've only been opened since the begining of the summer".

Lion Skins come in a wide range of makeups and tones, including a line for freckles.

"The base of the Suzana line is the same. Lion spent well over a month perfecting the base skin tone so that it was absolutely flawless. There are tiny shadows that most people won't even notice, that she took special care to paint so that it was very lifelike, and lined up perfectly with the other layers of the skin."

Once Jonesfor got the original base done, the rest came very quickly.

"We went through many proto types, that we tried on various shapes and colors just to make sure that the skin would fit the widest variety of people without someone having to change their shape too much. I'm sure you know the feeling of loving a skin in a picture, but then when you see it on yourself, it just didn't quite look right, and you had to change your shape or forget the skin," said Zenovka.

"We wanted to make sure that we did our best to make sure that each woman felt as comfortable as possible. There will always be some tweaking involved, but we wanted to try and make sure evryone was as happy as possible."

The Lion Skins Personality Contest is a great opportunity to get hold of some free skin and also give Lion Skins a chance to make some skins that matches your personality in the future.

"I invite anyone and everyone to come down to LionSkins to just look at the skins," says Zenovka. "We have somethng to fit everyone's needs even if you don't want to be a 'supermodel' we have skins that will show off your individuality. We'd love to hear from people all over the world and see just how people choose to show off their personalities with LionSkins. Afterall, we're all unique, and we want to see that uniqueness!"