Second Life residents will soon be able to order real, hot and sizzling pizza -- from inside SL-- for delivery to their real residences, and pay for it with in-world currency.

Pizza Island will be the result of a collaboration between Pizza.net, the largest Internet pizza search engine, and Dynamedia Marketing, a developer of virtual to real world business markets.

“The Internet is changing and growing at a very fast pace,” said Pizza.net president and co-founder, Julie Reiser, yesterday. “To be a pioneer in this arena is extremely exciting. The idea of being able to play a virtual game and be completely immersed in this virtual world - then feeling real hunger pains and having the ability to stop, pause or continue playing while ordering real pizza and having it delivered to your house steaming hot - is just innovative and on the cutting edge of where the Internet is going in the future.”

Antonio Collier, Dynamedia Marketing founder, said “Imagine, a consumer could collect rent from their virtual world properties, they could walk into their local Pizza.net restaurant and be able to choose from any of the big national pizza chains or their local mom and pop pizzerias and pay for the pizza with in-world currency.”

Once system issues are finalized and real workers hired and placed, residents will be able to teleport to Pizza Island where they can access any of the 60,000 pizzerias on the Pizza.net database. 'Here's how it works,” explained Collier, whose SL name is Tonio Susa. “Each avatar who uses the pizza restaurant will receive a code. That code will be associated with their delivery location, so when a driver comes to the door they will only know the name the person wants them to know, their choice, avatar name or real or generic. That way they can either stay anonymous or be the real person.”

Avatars will be given a gadget, similar to a small PDA that, when rezzed, will connect the avatar to Pizza.net's server. This means that future orders can be placed from any location in SL, just by using the gadget.

So why order in-world when hungry-for-pizza consumers can already order from the Pizza.net Web site? Collier says it's more than just the ability for avatars to use the in-world currency they are earning from rent or other business ventures. “It's about the future of Second Life and the Internet,” he said. “We see a time when you will surf the Web from inside a world like SL.”

Collier's company is focused on developing an in-world team “to enhance the SL experience.” For Collier, enhancement means marrying SL and RL. “We do not want to drop companies on top of the SL community. Our goal is to create One World, One Voice.”