Second Life's fastest growing television cable network, SLCN.tv , has added a new home shopping channel called ShoppingSL.

Hosted by Yxes Delacroix, half of the hit podcast Goddess and Banana, a humorous SL podcast which ran from July 2006 to July 2007, the show offers a new way to let SL entrepreneurs advertise their products.

The ShoppingSL channel will air 24 hours a day, seven days a week on a dedicated SLCN.tv channel, as well as on the Web site . The product mix will change on a rotation basis on a continuous loop. These ads will rotate on a month to month basis, for as long as the advertiser wishes to pay for the monthly rotations.

Wiz Norberg, Owner and Technical Director of SLCN.tv, presented the shopping channel idea to Delacroix. "In working with him, Starr Sonic, and Texas Timtam, and other on the SLCN.tv crew, we have come up with a friendly, comfortable and witty format for these infomercials," Delacroix said.

The revenue model for ShoppingSL is fairly simple, Delacroix says. The advertiser pays L$10,000 or about $38 U.S. for a five-minute "infomercial" that SLCN.tv produces, and airs on the free TV offered, and on the SLCN.tv ad page. The fee covers production and one month of rotation. The fee is L$2000 per month If the client wants to keep the advertisement running.

Special offers and discount packages will be available as future incentives for buyers. "We will soon be launching an advertising campaign with promo spots on SLCN.tv, full page print ads and smaller ads in many of the SL publications, and word-of-mouth from those that have good success from the ads." Delacroix said.

SLCN.tv has come a long way since March 2006, when Starr Sonic (Keren Flavell in RL) an auburn haired dynamo from Australia showed up at the Virtual Worlds Expo in New York talking enthusiastically about her plans for a Second Life Television Network.

Other television channels currently broadcasting in SL include metaversetv and Life 4-U . The Grid Review, an Electric Sheep endeavor sponsored by Edelman Public Relations, was Second Life's first continuously running television show. It began in late 2006 and ran until May 2007 after funding dried up. The Grid Review was awarded "Best Machinima Series" post mortem at the Machinima Film Festival in Europe in October.
An attempt by Linden Lab to start http://www.secondlifetv.com/ in 2005 never got off the ground, nor did a Rivers Run Red television project called http://virtuallife.tv.