You are invited to participate in the largest survey of Second Life residents ever held. It will be conducted by the Social Research Foundation, which runs the First Opinions Panel, the largest consumer research panel in Second Life with 10,000 membrs.  

PURPOSE: Initially, many companies attempted creative and promising SL sims and events. But, it was hard for them to plan effectively because standard research tools were unavailable, hence the “Aim” being placed last in this article’s title.  

Conducting such research in RL is done through online (web-based) panels. Almost all Fortune 500 companies and thousands of others use them. Unfortunately, until the summer of 2007, there was no such panel of sufficient size in SL. That is when our First Opinions Panel hit the 5000-member mark. 

The purpose of this survey is to provide professional-quality feedback to improve communication between SL residents and companies (including schools and media).   

RESIDENTS: If you are a resident, take the survey. We do ask you join First Opinions (it’s free, no spam) which involves a brief, standard questionnaire about you and your interests in Second Life.